What is hotel technology?
Hotel technology refers to the digital tools and systems that help manage operations, engage guests and optimize performance. From cloud-based property management systems (PMS) to AI-driven revenue management and mobile apps, these innovations make it possible to run more agile, guest-centric businesses.
Why is technology important in hotels?
In today's experience economy, hotel guests demand convenience, personalization and seamless service - all powered by technology. Behind the scenes, hotel tech improves productivity, enhances marketing, helps reduce the carbon footprint and ensures better decision-making across departments.
Benefits of technology for the hospitality sector
Technology is making a huge difference in the way the hotel industry works. Here are some clear benefits.
Better guest experiences
From online booking tools and mobile check-in to self-service kiosks and smart rooms, technology helps deliver smoother, more personalised stays. CRM systems let you tailor service to each guest's preferences - while tools like AR and VR help manage expectations before they even arrive.
Voice-activated assistants, in-room tablets and mobile apps give guests more control and convenience during their stay, while post-stay messaging helps you reconnect and build loyalty.
More operational efficiency
Integrated systems like PMS and POS streamline everything from reservations and billing to inventory and housekeeping. Automation reduces manual errors and frees up staff time, while AI-powered analytics provide deeper insights into guest behaviour, demand and costs - helping you make smarter, faster decisions.
Targeted, data-driven marketing
When you know your guests, you market better. With guest data at your fingertips, you can personalise promotions, launch remarketing campaigns and improve ROI across social and email.
Online reputation management tools let you leverage positive reviews, while dynamic pricing and revenue management systems help you stay competitive and maximise profits.
Stronger sustainability practices
Smart thermostats, motion sensors and water-saving systems help reduce energy consumption and environmental impact. Mobile keys eliminate the need for single-use plastic cards, while digital signage cuts down on paper waste.
Automating irrigation and laundry based on real-time data adds another layer of control - and sustainability becomes part of your day-to-day operations.
Hotel technology trends and the future of the hospitality industry
As technology continues to move at a rapid pace, hotels must be capable of adjusting to this new way of life and adapting to meet trends. Millennial travelers especially, (the most technologically literate generation), are gaining more and more spending power. As such, they expect these advances to be incorporated in their customer journey.
Technology can help provide a state-of-the-art hotel experience, improving service, increasing retention levels, saving money and helping to boost revenue and direct bookings. Importantly, these advances can help you beat the competition and attract new customers.
30 hotel technology trends to watch in 2025
Technology continues to redefine the hospitality landscape, bringing new ways for hotels to enhance the guest experience and streamline operations. Below, we've compiled 30 hotel technology trends that are expected to make waves in 2025. While this is not an exhaustive list, it's essential for hoteliers to stay on top of these developments. Doing so enables you to surprise guests with innovation while optimizing your internal processes.
1. Artificial intelligence (AI)
Artificial intelligence has gone from a futuristic concept to a key part of hotel operations. Hoteliers increasingly rely on AI to make better-informed decisions around pricing, demand forecasting, and guest segmentation. AI can interpret large sets of guest data to create more targeted marketing campaigns and tailor-made packages based on customer preferences and behavior.
Behind the scenes, AI tools are improving operational efficiency by automating repetitive tasks and managing common guest inquiries. This frees up staff to focus on high-touch service and enhances overall guest satisfaction.
2. Cybersecurity
As hotels adopt more digital solutions, they become more vulnerable to cyber threats. Protecting sensitive guest data is critical, especially with increasing risks such as phishing, ransomware, and DDoS attacks.
Robust cybersecurity protocols should be in place, including regular password changes, use of VPNs when accessing hotel systems remotely, and separate guest networks to prevent unauthorized access. With the rise in digital check-ins and online payments, ensuring a secure digital environment is more important than ever.
3. Hotel apps
In today's digital world, guests - especially Millennials and Gen Z - expect a seamless mobile experience. A branded hotel app empowers guests to personalize their stay by managing bookings, making mobile payments, taking virtual room tours, and checking in or out independently.
Apps also serve as a direct communication channel with staff via in-app chat and allow hotels to engage guests post-stay through push notifications-making them a powerful tool for loyalty and retention.
4. Energy-saving technology
Modern hotel technology doesn't just elevate the guest experience - it can also cut costs and support sustainability goals. In-room innovations like occupancy-based sensors use motion or thermal detection to determine when a room is unoccupied and automatically power down lighting, HVAC systems, and other utilities.
These systems can also optimize water usage and lighting when guests are present. LED lighting further contributes to cost savings and provides a sleek, contemporary ambiance. To learn more about sustainable practices, download The Green Hotel of the Future - our guide to helping you go green.
5. Smart technology
Smart hotels leverage cutting-edge technologies to make stays more intuitive and convenient. Features like voice assistants, mobile room controls, and facial recognition allow guests to customize their environment. They can adjust lighting, temperature, entertainment, and even fill the bathtub - all from their mobile device or voice command.
These tools not only create memorable experiences but also contribute to sustainability and lower operational costs by using energy more efficiently.
6. Big data
Hotels collect a wealth of data from guests every day, which - when properly analyzed - can lead to smarter business decisions. Big data can inform revenue strategies, support more effective segmentation, and help hotels identify the right offers for different types of travelers.
By using analytics tools, hotels can track guest behavior, forecast demand, and personalize services, all of which contribute to improved guest satisfaction and stronger ROI.
7. Virtual reality (VR)
Virtual reality is becoming a powerful marketing tool for hotels. By offering 360-degree video tours of rooms and facilities, VR increases engagement and time spent on your website - helping boost conversions and search rankings.
Guests appreciate knowing what to expect before booking, which reduces post-arrival dissatisfaction. VR also helps build trust and transparency, especially for higher-end offerings or destination resorts.
8. Operations
Technological innovation now allows hotel staff to manage reservations, housekeeping, front-office tasks, and revenue operations all from a single, integrated platform. Mews Hospitality Cloud, for example, provides a cloud-based solution that centralizes all key functions.
This kind of streamlined system improves efficiency, simplifies performance monitoring, and enables hotel teams to focus more on delivering great guest service.
9. Chatbots
Chatbots have become a vital tool in hotel communication strategies. Available 24/7, they handle frequently asked questions, assist with reservations, and even drive direct bookings.
AI-powered chatbots can respond instantly to common guest requests and escalate more complex issues to the appropriate department - reducing workload for your team while improving the guest experience.
10. Metasearch bookings
Metasearch platforms like Google, TripAdvisor, Skyscanner, and Kayak are now a critical part of the booking journey. These platforms allow users to compare prices and redirect them to book directly through your website, increasing direct bookings by as much as 180%.
In addition, they serve as a key competitive intelligence tool for hoteliers to monitor market pricing and trends.
11. Mobile
From booking to check-out, mobile technology now touches every part of the guest journey. Guests can register before arrival, check in or out via smartphone, and use mobile keys to access their rooms - without needing to stop at the front desk.
Having a mobile-optimized website is crucial, especially for capturing last-minute reservations. Mobile tech also accelerates service, reduces wait times, and improves guest satisfaction.
12. Text and WhatsApp marketing
Text message marketing is experiencing a resurgence. While SMS is nothing new, using it for targeted promotions, loyalty campaigns, and last-minute deals allows hotels to reach guests directly in a low-friction way.
Messaging apps like WhatsApp offer additional functionality, allowing for two-way communication, personalization, and real-time engagement that helps build stronger guest relationships.
13. Facial recognition
Facial recognition technology is not just for smartphones. In hospitality, it can streamline check-in, unlock guest rooms, and help staff recognize returning or VIP guests.
Used thoughtfully, it adds a modern, tech-forward touch to the guest journey and allows for more personalized service at every touchpoint.
14. Booking advances
Booking engine capabilities continue to expand. Hotels now use software that integrates metasearch, retargeting, and advanced analytics to capture and convert visitors.
Personalized booking journeys, smart upsell features, and seamless user experiences are helping hotels drive more direct revenue and reduce reliance on OTAs.
15. Property Management Systems are here to stay
A property management system is no longer a "nice-to-have", but a must-have. Modern cloud-based platforms manage everything from room assignments and staff tasks to payments and guest profiles.
Today's systems integrate with other tools, automate processes, and provide insights in real time. A robust PMS is now the foundation of a hotel's digital ecosystem.
16. The IoT
IoT is transforming hotel rooms into smart environments. Guests can use their phones or tablets to control room settings, lights, curtains, and entertainment systems. Digital key cards and voice assistants are also IoT-powered.
These enhancements create more personalized, tech-enabled stays, while allowing staff to track and manage room systems more efficiently.
17. Digital payments
As contactless solutions become the norm, guests now expect to use digital wallets like Apple Pay or Google Pay. These systems make transactions faster and more secure.
Allowing guests to pay how and when they want improves convenience and adds a level of sophistication to the payment process.
18. Fast internet
Today's guests stream, scroll, Zoom, and game. They expect lightning-fast, reliable Wi-Fi - often across multiple devices, from smartphones to smartwatches.
Upgrading your internet bandwidth to accommodate this demand is no longer optional - it's a core part of the guest experience.
19. Hospitality software providing a frictionless experience
Hospitality software will continue to simplify day-to-day operations, boost revenue, and enable staff to deliver top-notch guest stays. This software works in the background to deliver frictionless experiences, facilitating everything from reservation and rate management to payment processing and everything necessary to have a fully functioning hotel.
20. Robots
What was once science fiction is now hotel reality. Robots are being used to deliver room service, bring luggage to guest rooms, sanitize public spaces, and even assist with check-ins.
They help improve operational efficiency, reduce human error, and add a futuristic element that impresses guests.
21. Revenue management system
An RMS is a key asset for optimizing your hotel's profitability. It analyzes internal data and market trends to recommend the best pricing strategies and inventory distribution.
By using an RMS, hotels can respond quickly to changes in demand and ensure maximum revenue per available room.
22. Cloud technology
Cloud computing is reshaping hotel infrastructure. Unlike legacy systems, cloud-based software allows your team to access data from anywhere, collaborate in real time, and enjoy automatic updates and backups.
This shift boosts flexibility, scalability, and resilience - especially important in a rapidly changing industry.
23. Virtual concierge
Virtual concierge services let guests find answers and request services from their phones, tablets, or in-room devices - without waiting in line at the front desk.
This reduces pressure on staff and offers a modern, convenient experience tailored to today's always-connected traveler.
24. APIs
APIs (application programming interfaces) allow different hotel software platforms to communicate with each other. For example, your PMS can link with a CRM, POS, or booking engine - even if they're from different providers.
These connections help create a unified tech stack and eliminate manual data entry or siloed systems.
25. Smart TVs
Guests increasingly expect smart TVs that allow them to log into personal streaming services like Netflix, YouTube, or Disney+. This gives them a home-away-from-home experience and makes traditional cable offerings feel outdated.
A smart TV enhances comfort and guest satisfaction during in-room downtime.
26. Emotion AI
Emotion AI is a growing field that can detect guest emotions through facial expressions, tone of voice, or even text messages. Hotels can use this data to provide more empathetic service and adapt in real time to guest moods and needs.
This technology adds an emotional intelligence layer to hospitality and supports personalized service at scale.
27. Augmented reality
AR adds an interactive layer to the guest experience. Use it to showcase local attractions, provide immersive property tours, or improve wayfinding through digital signage.
AR makes the hotel experience more engaging, especially during events or for first-time visitors navigating large properties.
28. Secure payment transactions
Security is a growing concern for hotel guests and operators alike. Blockchain technology can bring greater transparency and safety to payments, loyalty programs, and identity verification processes.
This technology offers peace of mind and positions your hotel as a trusted, forward-thinking brand.
29. Biometric payment
Biometric authentication - already familiar via smartphone unlocking - can now be used for hotel payments and access. Facial recognition or fingerprint scans allow for secure, frictionless transactions.
Guests can roam freely without wallets, adding both security and convenience.
30. Predictive analytics
By analyzing guest behavior, preferences, and booking history, predictive analytics helps hotels anticipate needs and deliver tailored services - whether it's suggesting upgrades, setting room preferences, or timing personalized offers.
This proactive approach builds loyalty and deepens the guest connection.
Conclusion
Implementing the right hotel technologies can transform both the guest experience and your bottom line. From AI and mobile apps to smart rooms and predictive analytics, tech innovations allow hotels to meet evolving guest expectations while operating more efficiently.
Adopting these 30 trends can reduce costs, improve satisfaction, and give your hotel a competitive edge.
Download our guide 'The guide to switching PMS'
To benefit from these technology trends, you'll need a modern, cloud-native PMS. Switching PMS is a big decision, but the actual process may not be as painful as you imagine.
Our Guide to Switching Your PMS covers the typical timelines and onboarding processes for when you make the move, as well as the ten key questions to ask any new hospitality cloud.
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